THE APPROACH

For the 2023 holidays, lingerie was reclaiming its seductive roots. At LIVELY that meant sparking confidence and igniting the statement-making side of all of us. From fresh styling videos, to pull-quote graphics, we will created the right blend of fashion meets function content to inspire our audience to show off this season.

NEON MESH - SUMMER COLLECTION ‘23

Hot takes? We have a few…

The Neon Mesh Collection is heating up your top drawer with cool, breathable mesh styles paired with vibrant color blocking. Embrace the shock factor of this unlined bra, bralette, and g-string made to leave little to the imagination... Go bold in eye-catching hues that take you on a vacay from your usual neutrals.

Stand out in sheer confidence.

+ CREATIVE DIRECTON
+ DESIGN DIRECTION
+ CAMPAIGN MESSAGING

01 | Homepage Placements

02 | Social Launch