THE APPROACH
For the 2023 holidays, lingerie was reclaiming its seductive roots. At LIVELY that meant sparking confidence and igniting the statement-making side of all of us. From fresh styling videos, to pull-quote graphics, we will created the right blend of fashion meets function content to inspire our audience to show off this season.
NEON MESH - SUMMER COLLECTION ‘23
Hot takes? We have a few…
The Neon Mesh Collection is heating up your top drawer with cool, breathable mesh styles paired with vibrant color blocking. Embrace the shock factor of this unlined bra, bralette, and g-string made to leave little to the imagination... Go bold in eye-catching hues that take you on a vacay from your usual neutrals.
Stand out in sheer confidence.
+ CREATIVE DIRECTON
+ DESIGN DIRECTION
+ CAMPAIGN MESSAGING
01 | Homepage Placements
02 | Social Launch